 E-MARKETING
WHITEPAPER PUSH PROGRAM
Powerful New Channels for Your Whitepapers
SAPinsider offers a turn-key, value-packed White Paper Push Program to generate qualified leads and disseminate key messages about your products or services throughout the SAP community. You receive significant initial exposure and ongoing leads for six months.
The Push
A dedicated email to a targeted group of at least 15,000 qualified SAP customers directs prospects to your white paper posted on the SAPinsider site. All visitors viewing your white paper submit full contact information, which you receive.
You may also require those who want to view your white paper to answer up to six additional qualifying questions. You also get additional exposure through one of our SAPinsider Editor’s Desk email campaigns and our quarterly White PaperResource broadcast. That means three notifications about your white paper offering go to an influential audience of SAP customers.
Ongoing exposure
Link to your web site from our white paper site. Participants may include an “As Featured in SAPinsider” reference on their site. Reside in the fully searchable SAPinsider article archives. For six months, your white paper is also referenced in the article archives of SAPinsider. Visitors conducting searches by product category or keyword on the site will find your white paper as if it were an article from SAPinsider. The SAPinsider article archives are visited by thousands of active SAP customers each month. No other service offers such a rich environment of information to its advertisers.
Qualified leads
Visitors to your white paper landing page supply their name, company, title, and email address. You can also have them answer up to six additional questions that help you qualify and better understand their needs. You will have web access to your leads for six months.
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