March 19 - 22, 2012
Orlando
Learn more at
crm2012.com
Customize the Layout of the Interaction Center Context Area in SAP CRM 7.0
Learn how to easily change the default branding (brand logo and message) and layout of the context area in the Interaction Center with SAP CRM 7.0 using simple configuration — without any code modification.
Take Advantage of New Sales and Service Functionality in SAP CRM 7.0
Discover how upgrading to SAP CRM 7.0 can provide you with new tools to help your sales and service teams. Additions in this release include the ability to display expired contracts and the ability to create ERP quotes.
Enhance the CRM WebClient UI with Custom Fields
Walk through a step-by-step example of how to enhance the new CRM WebClient UI. with SAP CRM 2006s and SAP CRM 2007, you do not need programming experience to customize your CRM WebClient UI screens.
Customer experience is now a competitive differentiator—but to achieve a true "customer experience advantage," companies must excel in three dimensions. Uncover what these dimensions are and how SAP is supporting them through key enhancements to SAP Customer Relationship Management (SAP CRM).
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3 Key Questions to Pinpoint Your Most Immediate Needs
When American Standard set out to improve brand awareness and sales in Mexico, it had an unreliable website and inefficient business processes standing in its way. Follow the company’s journey to success — from leveraging SAP NetWeaver Master Data Management to creating a new customer-facing website to giving customers an improved user experience.
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New Releases and Popular Titles
Discover SAP CRM
by Srini Katta
Planning your SAP CRM Implementation
by George Fratian
Service with SAP CRM (Upcoming Release: January 2009)
by Markus Kirchler and Dirk Manhart
Maximizing Your SAP CRM Interaction Center
by John Burton
Featured Lesson
Special 2-part session: Exploit SAP BW and SEM to enhance SAP CRM planning, reporting, and forecasting
Learn how you can use SAP Business Warehouse (BW), Strategic Enterprise Management (SEM), and SAP CRM to enhance your sales analytics, reporting, planning, and forecasting capabilities. Prepare for the challenges you'll face bringing the SAP CRM and BW/SEM together (e.g., fixing duplicate master data entries and utilizing sales hierarchies for planning purposes). Learn how this combination of functionalities enables you to drill down to detailed levels of granularity within your organization, and much more!
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